Once upon a time, you would ask a person what they did for a living and they would likely tell you they were in sales. Or marketing. Or accounting. Or technology. Or one of several other common, easily-identifiable career categories.
These days? Well, thanks to the increased “consumerization” of the labor market and the resulting hyper-specialization of most job functions, it is hard to find people who fit these generalized career boxes any longer. And if they do — or more importantly if YOU do — it might be time to rethink your career brand and update how you are marketing yourself, professionally. As author Penelope Trunk remarked all the way back in 2007, “being a generalist means being good at nothing and headed for long-term unemployment. Generalist is the label for a career that will die.”
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