While every organization is different, nonprofit marketing materials typically include things like print/digital brochures, blog articles, email marketing, newsletters, videos, social media posts, and publicly published reports. Ideally, these would be well-aligned with the organization’s mission, core beliefs, culture, and programs. But what happens when the marketing material is wrong? What should a nonprofit board member do when the marketing material is a mismatch?
Consider the following nonprofit employment statistics:
Let’s take a look at how much this kind of turnover is costing your organization, why employees are deciding to leave, and what you can do to stop it!
And while nonprofit staff and leadership greatly appreciated the advice on how to avoid mission creep, board members asked a key question that we did not get to cover in that initial article: “What if we’re already dealing with mission creep – how do we respond?”
So, in this article we are going to address mission creep from that perspective. What do you do when mission creep is already happening? How can you recognize it? And what do you do to stop it?
Mission creep can have a wide range of negative effects on a nonprofit, including:
Unfortunately, mission creep causes nonprofit casualties every year, which is why one of the most important parts of nonprofit planning is deciding when to say yes and when to say no as opportunities are presented. So, let’s take a look at how to avoid the trap of mission creep.
When asked why she is excited about the role Elise remarked,
Having lived on Whidbey since 1998, I’ve been an ardent admirer of Goosefoot's innovative efforts to address many of South Whidbey's most pressing challenges. I couldn’t be more delighted and honored to serve in this capacity—and to get to work with Goosefoot's exceptional staff and board to strategically tackle the next set of priorities.
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