In the room were 13 nonprofit Executive Directors, Board Members, and Board Presidents ready to give their biggest takeaways from their most recent roles and engagements. We let each nonprofit leader offer their observations and have compiled those to share with you. Afterwards, we’ll offer actionable next steps that your organization can take to bridge generational gaps.
I remained angry that the problem persisted, but I kept my resolve to be someone who disrupted the status quo and offered a new paradigm that fixed whatever was wrong.
While every organization is different, nonprofit marketing materials typically include things like print/digital brochures, blog articles, email marketing, newsletters, videos, social media posts, and publicly published reports. Ideally, these would be well-aligned with the organization’s mission, core beliefs, culture, and programs. But what happens when the marketing material is wrong? What should a nonprofit board member do when the marketing material is a mismatch?
Consider the following nonprofit employment statistics:
Let’s take a look at how much this kind of turnover is costing your organization, why employees are deciding to leave, and what you can do to stop it!
And while nonprofit staff and leadership greatly appreciated the advice on how to avoid mission creep, board members asked a key question that we did not get to cover in that initial article: “What if we’re already dealing with mission creep – how do we respond?”
So, in this article we are going to address mission creep from that perspective. What do you do when mission creep is already happening? How can you recognize it? And what do you do to stop it?
Mission creep can have a wide range of negative effects on a nonprofit, including:
Unfortunately, mission creep causes nonprofit casualties every year, which is why one of the most important parts of nonprofit planning is deciding when to say yes and when to say no as opportunities are presented. So, let’s take a look at how to avoid the trap of mission creep.
From 2020 to 2022 we saw what became known as “The Great Resignation.” That means that as some leaders left their leadership posts, others took their places. By now though, for some of those new leaders, the honeymoon may be coming to an end. They can no longer blame the previous leader for “leaving a mess.”
Listen up: It’s time for some real talk. If you have been dealing with that “mess” for over a year, it is now YOUR mess that you haven’t taken care of. New leaders who came in with promises of new directions, contacts, and results are now at a point where board members will start asking, “Where’s the Beef!?” (Look it up! It’s a dated pop culture reference!) |
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